ZURICH rule of surviving the recession

It’s been awhile since my last post. Things got crazy at home, then things got crazy at work… I do have to keep the ball rolling and this one is not much about what I do for a living but a more general issue of dealing with yourself and moving along… (more…)

Add comment April 8, 2009

Online reviews as a marketing tool

Suprisingly only half of online retailers keep track of online reviews and blog converstions pertaining to themselves, 1&1 Internet reports. Personally I compare products and read reviews just as the other two thirds of online shoppers do.

TripAdvisor.com actually sponsored the study that digs into the subject matter and analyzes the impact online reviews have on business. I wish I could get a hold of that paper.

Add comment December 26, 2008

Writing for the web

Google keeps surprising me by adhering to common sense.  Everybody should read this.

Structure

Tone

Format

Amen to that, brother.

2 comments December 14, 2008

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